Google Ads is one of the most popular ways to get website traffic. Most brands use it to improve their brand’s presence, with 92% of surveyed brands having at least one active ad.
However, you’ll need a great ad manager if you want to get the best results.
So, what should you look for when hiring a Google Ads management agency? Read on below to learn how to find the best company to manage your Google Adword campaign.
Determine Your Exact Needs
Setting up Google Ads is a multi-faceted process. You need a landing page with a great design, copywriters for ads and landing page copy, data experts to analyze results, and more. And in some cases, a Google Ad agency may not have all those things.
Verify how much help you need with ads and the exact services an agency offers. Ensure they have all the expertise you need.
Look for Credentials
The last thing you want is to hire a new agency with a team that has never delivered results. You’re trusting them with a lot of your marketing budget, so you must verify that they can do great work.
Look for Google Ads management agency credentials before hiring a company. You can check for the Google Adwords certification and case studies of previous work.
Get Multiple Quotes
You don’t just have the cost of ads with a Google Ads agency. You also have the retainer an agency charges for running your ad campaigns.
Be sure to get quotes for this cost. You want to understand the total you’ll pay monthly and the services you’ll receive. Once you get Google Ads Management agency pricing, compare costs to see which agency offers the best value for the price.
Look for Transparency
Knowing how an agency spends your money is vital. The best agencies don’t ask you to take their word. They offer detailed insights into the work they do and the results they produce.
This happens through reports. Ask what reports you get from an agency and how detailed they are. Verify that you get complete transparency during the advertising process.
Ask About References
You want to hear from other Google Ad agency customers before you hire them. The agencies you speak with are probably good marketers, so you may not get all the details if you speak with a less reputable company.
Ask for Google Ads management agency references before you sign a contract. Ask those references about their experiences and if they would recommend an agency.
Pick the Best Google Ads Management Agency
Google Ads can offer countless benefits to businesses. You get immediate traffic to your website and can test products to see if they sell. However, there’s more to setting up a Google Ads campaign than placing a bid and writing a short ad.
You must manage bids, create great landing pages, test ad copy, and more. You need to find a great Google Ads management agency if you want to get the right help for this task. Follow the advice above to vet the Google Ads management agency qualifications a company has to ensure they can handle the job.
Of course, you may need more than Google ads to grow your business. Learn more about online marketing tactics on the blog.
